Rein Automotive Partners with FCP Euro for Pirelli World Challenge

CRP is excited to partner with FCP Euro, one of their fastest growing, most technologically advanced customers targeting the DIY enthusiast market.  Although our brands have been used in this market segment for years, CRP has not been historically active with marketing within the enthusiast market.   Partnering with FCP Euro on their 2017 racing program offers an excellent avenue to provide this target group with Rein Automotive brand messaging, leveraging all the facets of FCP Euro social media activities and at the track experiences/events.   

Rein Automotive is a key brand in the CRP Automotive brand portfolio and one that is representative of CRP’s longstanding OE heritage alongside brands such as ContiTech, Pentosin, AAE and Ajusa.   And it was a logical choice as the right brand partner for FCP Euro based on FCP Euro orientation towards Original Equipment parts and brands.  Rein Automotive parts are designed as direct replacements for the OE components and feature the same fit, form, performance and quality as the OE parts and many cases the parts are genuine OE components. 

“FCP Euro has had a longstanding and successful partnership with CRP Automotive. We are excited to take this relationship to the next level by partnering with them to establish and grow their Rein brand. Rein’s high quality, OE replacement program fits perfectly into our premium offering and we completely stand behind Rein’s product lines,” said Scott Drozd, FCP Euro CEO. 

Race fans can keep up-to-date with the RHR team via FCP Euro’s Facebook page, and @fcpeuro on Instagram and Twitter.  

About FCP Euro

FCP Euro is an online retailer of OEM, OE, and Genuine auto parts for European cars, specializing in BMW, Volvo, Audi, VW, Mercedes, and Porsche parts since 2001.  With a lifetime replacement promise on all parts, unlimited returns, and free shipping on orders over $49, FCP Euro has continuously challenged the boundaries and advanced the standards of quality, service, and technology in the automotive industry.

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