Triple delight for Kia during iF Design Awards 2017

Kia has won 3 prestigious iF Design Awards for a superb pattern of a latest vehicles. The Niro hybrid crossover, Optima Sportswagon and all-new Rio supermini have all perceived prizes for product design.

2017 is a eighth uninterrupted year in that Kia has perceived during slightest one iF Design Award. The latest hat-trick of prizes brings a manufacturer’s sum series of iF award-winning models to 12.

Peter Schreyer, President and Chief Designer of Kia Motors Corporation, commented: “These latest iF Awards are approval for a glorious tellurian pattern team. All 3 models, on that a Kia pattern centres in Korea, Germany and a United Stated cooperated closely, are rarely critical for a brand. With a Niro and a Optima Sportswagon, Kia has pushed into new marketplace sectors, and has forged out a particular position in both segments with innovative, appealing design. With a new era of a Rio we have given one of a tellurian best-sellers a significantly changed, some-more mature character.”

The Kia Niro marries a unsentimental advantages and cultured interest of a compress crossover with a neat appearance, differentiating it from some-more conservatively designed hybrid models, and giving a automobile a singular participation as a world’s initial hybrid crossover.

The Optima Sportswagon, Kia’s first-ever D-segment tourer engineered exclusively for a European market, offers a distinguished extraneous pattern and high peculiarity interior, with a combined practicality and interest of a tourer bodystyle.

Kia’s third prize-winner in 2017, a all-new Rio, goes on sale this entertain in Europe, and offers buyers a confidant new pattern and a modern, efficiently-packaged cabin with a latest infotainment and reserve technologies. The longer carp and some-more straight C-pillar give a new automobile a some-more eloquent and assertive stance, with a driver-orientated dashboard that provides an innovative and ergonomic design.

iF Design Award 2017: over 5,500 products from 59 countries submitted

Since it was launched in 1953, a iF Design Award has turn one of a world’s many critical prizes for value in design. The endowment has a origins in a ‘Formgerechte Industrieerzeugnisse’ (Good Industrial Design) product shows, instituted by a Hannover Messe, and is now one of a world’s largest pattern competitions.

The iF Design Award is presented in 7 categories (Product, Packaging, Communication and Service Design, Architecture, Interior Design and Professional Concepts). The new Kia models have been celebrated in a Product Design category. In 2017, companies from 59 countries submitted 5,575 products to be judged by an eccentric general jury of 58 pattern experts.

The central arrangement rite for a 2017 iF Design Awards will take place on 10 Mar 2017 during BMW Welt in Munich. A preference of a winning products will also go on arrangement during a iF pattern muster in Hamburg’s HafenCity. Additionally, all winners can be seen on a iF website,, and can also be noticed on a ‘iF design’ smartphone app.

*Automotive World is not obliged for a calm of this news release.

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